When people are looking for a place to dine they often start their search online. They look at websites, they trawl through Facebook, and they read reviews.
What this means is that the only thing people have to go on are the images they are seeing online. Those potential diners aren’t walking the street and looking through your windows, so they aren’t able to see your restaurant for themselves.
Rather, they decide whether or not they want to eat at your business, or elsewhere, based on how well you present your restaurant visually online.
What does that mean for you ?