When people are looking for a place to dine they often start their search online. They look at websites, they trawl through Facebook, and they read reviews.

What this means is that the only thing people have to go on are the images they are seeing online. Those potential diners aren’t walking the street and looking through your windows, so they aren’t able to see your restaurant for themselves.
Rather, they decide whether or not they want to eat at your business, or elsewhere, based on how well you present your restaurant visually online.

What does that mean for you ?

I know that some owners and managers try to avoid spending too much on photos because they feel that people will love their venue and food when they get there.

There are two problems with this …

Firstly, you’ve got to get people seated at your tables before they can experience your wonderful decor and amazing food.
And that’s less likely to happen if your restaurant does not look as appealing as it should when people are browsing around online.

Secondly, those lower quality photos are damaging the reputation of that restaurant every single day they are online.
If those photos are not amazing, if they don’t make potential diners say ‘ wow, we have to eat there!’, then they’re not working as they should, and they could be damaging your business.

If you own or manage a restaurant what should your photos be doing for your business ?

Those photos should not just be showing what your room looks like. Any photos regardless of quality can do that, and in fact you could probably take a photo using smartphone that’s sitting in your pocket right now to grab a quick snap that shows that you’ve got tables, chairs, and some nicer decor.

But is that all that you want your photos to be doing? No, it’s not.

You actually want the photos of your restaurant to be doing these three things :

– Match your brand
– Show your value
– Bring more diners

Here’s an article from Forbes magazine that describes the situation we now face:

When potential guests are planning their next dining experience they are not only for a restaurant or  bar that has the has the type of food they want, but they are also looking for the best possible option out all of the choices available to them.

And if 67% say an image is very important, and more than half of them say high-quality photo really matters, then it stands to reason that a restaurant with amazing photos is going to get their attention because diners want the whole experience.

It’s not just about the food that is served, but what it’s like eating there. If they only wanted the food then they’d order some takeaway, but they want a memorable experience in a place that makes them feel great !

Note though that this is only going to get more serious for restaurant as we move into the future and the millennial generation, which has grown up with social media and their focus on visual marketing, continues to increase their share of the market. This is especially the case if, as a hotel, you have a significant presence on instagram where images, and the crucial 20-35 yo market, dominates.

Apparently they are, since this data suggests than 50% say a great photo is more important than a review! When reviews are so influential, to think that you can have a significant impact on more than half of your potential bookings by simply posting fantastic, eye-popping photography, then you want to make the most of that !

If you’re looking for a restaurant photographer in Kent then consider Kent Property Photography.

We specialise in the photography of buildings inside and out across Kent and East Midlands. Our focus at all times is on exceptional quality in our photography, prompt and effective service, and a commitment to seeing our clients succeed in building businesses and boosting their profits.

 – Superior Photographic Knowledge

We know how to shoot a restaurant, inside and out, and we are very, very good at it. Our focus on delivering crystal clear images that diners and managers love is second to none.

– Exceptional Communication

We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our partners fully informed on their photo shoot bookings and when we will be there so that they can plan their day and know we’ll be there when we said we would.

– A simple pricing plan

We include everything our clients need in one simple plan. No complicated licensing agreements. or extra fees for standard editing such as sky replacements. Just everything you need at a price that might surprise you by its affordability.

We work with our partners as a team, focusing on delivering a superior result for them and we do that in the following ways :

We know how to shoot a hotel, and we are very, very good at it. Our focus on delivering crystal clear images that guests and hotel managers love is second to none.

We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our partners fully informed on their bookings and when we will be there so they can confidently speak with their clients, knowing we’ll be there when we said we would.

We include everything our clients need in one simple plan. No complicated licensing agreements, or extra fees for standard editing such as a sky replacements. Just everything you need at a price that might surprise you by its affordability.