Why does image quality matter in property sales, and how does that effect the number of sales an estate agent makes? Lets take a look …

Let’s be honest here, you can sell a home with a photo that’s taken with a smartphone. You can sell a home with a photo that’s wobbly and poorly composed. If the home is competitively priced and well presented then it will sell. It might take more than the average days on market for this area, but it will sell eventually.

That’s not why you need a great photo.

You need amazing photos to sell you !!

If you want to be seen as a leading estate agent in Kent market then you need the right property photographer for your brand.

Some agents try and justify it by saying that a particular listing is too cheap, or that they don’t want to spend too much on the photos because they don’t think it’s worth it.

The problem with this sort of thinking is that those lower quality photos are damaging the reputation of those agents every single day they are online. If those are not amazing, if they don’t make buyers say ‘WOW!’, then they’re not making that estate agent look amazing either.

And that’s a big problem.

If you’re an estate agent what should your photos be doing for your business ?

Those photos should not just be trying to bring people to your open home. Rather, they should be working hard for you :

1. Build your brand.
2. Bring more guests.
3. Match your position.

An article in Forbes draws from this infographic and says:

When home buyers and sellers are browsing through listings online, are they only building assumptions about the homes on the market? No, they are also developing a picture ( no pun intended !) of the estate agent selling those homes as well.

 
And if 67% say an image is very important, and more than half of them say a high quality photo really matters, then it stands to reason that an agent with amazing photos for all of their listing is going to get their attention.

Note though that this is only going to get more serious for agents as we move into the future and the millennial generation, which has grown up with social media and their focus on visual marketing, moves into the buying market.

 
The photos are the most important part of a property marketing campaign:

In the 2017 Home Buyers and Sellers Generational Trends Report they found that buyers looking at properties online rated photos as the most “useful” feature, higher even than detailed information about the property, and twice as useful as contact details for the agent selling the property.

Primarily it means that estate agents need to carefully consider the images they are using because those photos get a LOT of attention, and have a bigger role to play than details about the home or an agent’s contact details.

“In trying to understand the impact that photo quality has on an agent’s success if may help to refer to The Circle of Happy Agents, Buyers and Sellers which works like this: better photography leads to more interested buyers …

… which leads to better sales which leads to more listings
… which leads to better photography which leads to more interested buyers
… which leads to better sales which leads to more listings
… and the circle continues ad infinitum.”

The circle of quality all starts with great photography. That’s what gets the circle started and keeps it rolling.
If you want more guests staying at your hotel, or you are a good hotel but you want to stay ahead of your competition in your town, then investing in quality photography is something that needs to happen at the start of the journey, not the end.

The circle of happy agents, Buyers and sellers all starts with high quality property photography. That’s what gets the circle started and keeps it rolling.

If you are seeking a better, more successful agent, or you are a good agent but wanting to say ahead of the competition, then investing in quality photography is something that needs to happen at the start of the journey, not the end.

That’s where we can help. Have a look at our portfolio : https://www.kentpropertyphotography.co.uk/

We specialise in the photography of building inside and out across Kent, London and beyond. Our focus at all times is on exceptional quality in our photography, prompt and efficient service, and a commitment to seeing our estate agents partners succeed in attracting more listing and more sales.

We work with our partners as a team, focusing on delivering a superior result for them and their valued home sellers. We do that in the following ways:

We know how to shoot a hotel, and we are very, very good at it. Our focus on delivering crystal clear images that guests and hotel managers love is second to none.

We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our partners fully informed on their bookings and when we will be there so they can confidently speak with their clients, knowing we’ll be there when we said we would.

We include everything our clients need in one simple plan. No complicated licensing agreements, or extra fees for standard editing such as a sky replacements. Just everything you need at a price that might surprise you by its affordability.