Hotel and Airbnb Photography Services in Kent

How can the photography you use help to lower the vacancy rate at your hotel or accommodation venue? Lets take a look

You don’t need more photos...

Rather, what you need are more guests. You need to bring that vacancy down so that you have a fewer empty rooms, and preferably more bookings in your deluxe or higher standard rooms.

The photos you use should be helping you do that in the following ways:

  1. Build your brand.
  2. Bring more guests.
  3. Match your position.

The quality of the photography will either increase your bookings or they will turn people away


If you want to be seen as a leading hotel in the Kent market then you need photos that match your pricing and your brand.

Some hotel businesses try and justify it by saying that they don’t want to spend too much on the photos because they don’t think it’s worth it.

The problem with this is that those lower quality photos are damaging the business every day they are online. If those photos are not brilliant, if they don’t make potential guests say, ‘Wow, we have to visit that place, then those photos are not working as they should.

Does photo quality really matter when promoting your hotel or Airbnb?

Here’s an article from Forbes magazine that describes the situation we now face:

London hotel photographer

“Consumers expect a first class visual experience when they shop or browse online, and they are rewarding companies that give them what they want. The numbers tell the tale …

– 67% of consumers say that an image is “very important” when selecting a product.

– More than 50% of consumers think a high-quality photo of a product is more important than product information, long description, or rating and reviews.”


When potential guests are planning their next vacation online they are not only booking for a hotel or accommodation venue that has the kind rooms they want in the location they want to stay, but they are also looking for the best possible option out all of the choices available to them.


And if 67% say an image is very important, and more than half of them say a high quality photo really matters, then it stands to reason that a hotel with amazing photos for all of their room is going to get their attention.

Note though that this is only going to get more serious for hotels as we move into the future and the millennial generation, which has grown up with social media and their focus on visual marketing,

continues to increase their share of the market. This is especially the case if, as a hotel, you have a significant presence on instagram where images, and the crucial 20-35 yo market, dominates.

Are photos more influential than hotel reviews?

Apparently they are, since this data suggests than 50% say a great photo is more important than a review! When reviews are so influential, to think that you can have a significant impact on more than half of your potential guests by simply posting fantastic, eye-popping photography, then you want to make the most of that !

The Circle of Quality

“In trying to understand the impact that photo quality has on an agent’s success it may help to refer to The Circle of Happy Agents, Buyers and Sellers which works like this: better photography leads to more interested buyers …

… which leads to better sales which leads to more listings

… which leads to better photography which leads to more interested buyers

… which leads to better sales which leads to more listings

… and the circle continues ad infinitum.”

The circle of quality all starts with great photography. That’s what gets the circle started and keeps it rolling.

If you want more guests staying at your hotel, or you are a good hotel but you want to stay ahead of your competition in your town, then investing in quality photography is something that needs to happen at the start of the journey, not the end.


That’s where we can help.

Kent Property Photography:

The secret weapon behind some of Kent's best hotels and resort

If you’re looking for a hotel photographer in Kent then consider Kent Property Photography.

We specialise in the photography of buildings inside and out across Kent, Derby, Leicester and beyond. Our focus at all times is on exceptional quality in our photography, prompt and effective service, and a commitment to seeing our clients succeed in building businesses and boosting their profits.

We work with our partners as a team, focusing on delivering a superior result for them and we do that in the following ways :

Superior Photographic Knowledge :

We know how to shoot a hotel, and we are very, very good at it. Our focus on delivering crystal clear images that guests and hotel managers love is second to none.

Exceptional Communication :

We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our partners fully informed on their bookings and when we will be there so they can confidently speak with their clients, knowing we’ll be there when we said we would.

A simple pricing plan :

We include everything our clients need in one simple plan. No complicated licensing agreements, or extra fees for standard editing such as a sky replacements. Just everything you need at a price that might surprise you by its affordability.

What do our clients say about Kent Property Photography?

“Farhad photographed our boutique guest house for the first time and we are absolutely happy with the result. His views and advice on what has to be a focal point was both valuable and insightful. We will be asking him to photograph our hotel and services in future and recommend to others.”

Marina Peshchanitsky – Mama’s Inn Boutique Guest House

Farhad is excellent, I have worked with him for 8 years on property photo shoots and each time he has been excellent, doesn’t mind go the extra mile to get the perfect shot and the quality is excellent, he definitely knows his stuff!

Andrew Sharpe – Sales & Lettings Director